free 30 minute call
Redefine What's Possible...
in Midlife and Beyond
This isn't a slowdown.
It's the start of your most powerful chapter.
This isn't a slowdown.
It's the start of your most powerful chapter.
Redefine What's Possible...
in Midlife and Beyond
"Age is not a limitation; it's a declaration of your experience." - Tina Turner
Your 50s and 60s aren’t a time to fade... They’re a time to rise.
You’ve earned wisdom, strength, and perspective. Now it’s about channeling that energy into the next version of you — one that’s more confident, purposeful, and unapologetically bold.
At WF Success Coach, I help women embrace this powerful transition with clarity and confidence. Together we:
1. Reevaluate what truly matters now
2. Break through limits — both internal and external
3. Strengthen confidence, communication, and self-trust in every area of life
✨ This is your next chapter — and it’s yours to write, your way.
Finding Clarity in Times of Change
There are moments in life when everything that once felt certain suddenly shifts. But with clarity, that uncertainty becomes direction. You’ll see where to focus your time, energy, and resources — and recognize what truly moves you toward the life you want next.
That clarity gives you the confidence to decide what deserves your attention — to say yes to what aligns with your purpose and no to the distractions that pull you off course.
Once your direction is clear, the next step is strategy: building the tools, habits, and systems that support your goals.
And when momentum starts to build, staying aligned is everything. With the right processes in place, you’ll not only navigate this transition — you’ll emerge stronger, more grounded, and ready for what’s next.
Finding Clarity in Times of Change
There are moments in life when everything that once felt certain suddenly shifts. But with clarity, that uncertainty becomes direction. You’ll see where to focus your time, energy, and resources — and recognize what truly moves you toward the life you want next.
That clarity gives you the confidence to decide what deserves your attention — to say yes to what aligns with your purpose and no to the distractions that pull you off course.
Once your direction is clear, the next step is strategy: building the tools, habits, and systems that support your goals.
And when momentum starts to build, staying aligned is everything. With the right processes in place, you’ll not only navigate this transition — you’ll emerge stronger, more grounded, and ready for what’s next.
✓ Clarify your vision for what’s next and define what truly matters to you
✓ Set meaningful goals that reflect your values, purpose, and current priorities
✓ Identify milestones that mark your growth and personal progress
✓ Create a plan that supports lasting confidence, balance, and fulfillment
✓ Gain new perspective and practical tools to move forward with clarity
✓ Refine habits, boundaries, and routines that align with the life you want now
✓ Build accountability and momentum to stay focused on your goals
At WF Success Coach, I work with you one-on-one to do the following:
Hi, I’m Wendy Friedmann, a Certified High Performance Coach. I’ll be your guide as you navigate this journey to step into your most fulfilled, confident, and authentic self.
As your coach, I provide unbiased insight and support, helping you gain clarity about where you are now and what’s standing in the way of your next chapter. Together, we’ll uncover the changes, habits, and strategies that empower you to live intentionally and with purpose.
We will work one-on-one to create the structure, routines, and mindset practices that allow you to progress, reach milestones, and embrace your full potential. My goal is to help you feel energized, confident, and fully aligned with the life you want to lead.
Helping individuals gain clarity, confidence, and momentum to achieve real, lasting personal growth has been my focus for the past 20+ years. I have the experience and tools to help you navigate life’s challenges, define what fulfillment means to you, and take the steps to create a future you’re proud of.
I’m YOUR COACH.
In YOUR CORNER, helping you step into the empowered, confident, and successful version of yourself that already exists within you.
I'm YOUR COACH.
In YOUR CORNER helping you step into the truly successful version of your future self that already exists inside you.
WHO I WORK WITH...
free 30 minute call
Individuals who are ready to step into their next chapter, gain clarity, and live with greater purpose, confidence, and fulfillment.
• People seeking personal growth and meaningful change in their lives
• Those ready to break through limiting habits, beliefs, or routines
• Individuals feeling overwhelmed and looking for strategies to regain balance and focus
• Anyone wanting to explore new opportunities, passions, or directions for their life
✓ Gain clarity on where you are now and envision the life you want next
✓ Focus intentionally on what truly matters to your well-being and happiness
✓ Develop confidence in making decisions that serve you now and in the future
✓ Build habits that create lasting, meaningful change
✓ Learn to set healthy boundaries in all areas of life
✓ Shift your perspective to see new possibilities and opportunities
✓ Step fully into a more empowered, authentic, and fulfilled version of yourself
WF SUCCESS COACHING BENEFITS
"I have worked with Wendy for over 10 years. She has been able to strategize with me and facilitate a necessary, successful set of tools that I continually use throughout my work day. Wendy’s ability to understand my particular needs is enormously helpful. With the discussions that we have, Wendy is able to zero in on priorities and actions I can take in all areas of my daily work. I often have to pivot my attitude, as well as, my future business plans. Wendy has a great hand in directing me in ways that continue to make me successful and emotionally rewarded in my career."
ENORMOUSLY HELPFUL...
-MITCHELL
HAPPY CLIENTs
BEST MONTH EVER
“I met with Wendy about our business and we had our best month EVER! She helped us with pricing + strategy and advised us not just about what work we wanted but also about what work didn’t make sense. Shifting our perspective made all the difference.
-KIRSTIN
“You said it yesterday on our call “it’s so simple”, I totally was standing in my own way and making it complicated. You know, you’re actually the coach that is worth $10,000.”
ENORMOUSLY HELPFUL...
-NADINE
With over 25 years of experience in marketing, sales, and entrepreneurial ventures, Wendy has applied her strategic mindset to help individuals and organizations thrive. She has held key roles at renowned companies including Swatch, Ziff-Davis, and the New York Times, and as VP of Worldwide Advertising Sales for EarthWeb, she played a pivotal role in their early success. Wendy also launched and grew a national dessert company, achieving distribution through leading retailers such as Whole Foods, Trader Joe’s, and Walmart.
What sets Wendy apart is her ability to blend strategy and action with a focus on personal growth, well-being, and meaningful relationships. As a Certified High Performance Coach, she empowers clients to gain clarity, build confidence, and step fully into the next chapter of their lives. Through her guidance, individuals learn to align their decisions, habits, and mindset with their values, unlocking both personal fulfillment and sustainable success.
ABOUT WENDY...
Take your next step towards success...
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