REDEFINE WHAT'S POSSIBLE.

You’ve accomplished so much. Your next chapter is yours to define.

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TRUST WHAT YOU KNOW

You've spent years showing up, making things happen, and doing what's expected. But when was the last time you asked yourself what you really want?

Trust What You Know is for accomplished women who are ready to stop second-guessing themselves, set boundaries without guilt, communicate with clarity and confidence, and make choices that reflect who they are today.

You already have the wisdom. It's time to start living from it.

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This isn’t about becoming someone new.
It’s about returning to yourself.

Hi, I’m Wendy.

For over three decades, I built a career in sales and marketing at companies including Swatch, Ziff-Davis, and the New York Times. As VP of Worldwide Advertising Sales at EarthWeb, I helped take the company public. I later co-founded a national food brand with products on the shelves at Whole Foods, Trader Joe’s, and Walmart. I knew how to execute. I knew how to lead. What I didn't see was how often I was overriding myself along the way.

That experience is at the center of my book, Trust What You Know, and the work I do with women today. I know what it is to build a full life and still reach a point where the way you've always operated no longer works for you.

As your coach, I bring a direct, honest approach to our work together. We'll look at where you are now, what's getting in your way, and the patterns, habits, and beliefs that have kept you overriding what you already know.

From there, we build the boundaries, decisions, communication, and routines that support what matters to you now. My goal is to help you trust what you know and live from it.

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Testimonials

  • “I've had the privilege of working with Wendy for the past three years. She's helped me find my purpose, build a new career I love, strengthen my relationships, and gain clarity about what matters most to me. Wendy has an incredible ability to ask the right questions, help me see possibilities I couldn't see for myself, and guide me toward choices that feel meaningful and true to who I am. Her wisdom, encouragement, and thoughtful approach have had a profound impact on my life.”

    - Becky

  • “When I started working with Wendy, I constantly questioned myself, struggled to recognize my strengths, and had no idea what I wanted to do next. Wendy has an incredible ability to cut through my overthinking and help me recognize what really matters to me. She doesn't tell me what to do. She's helped me develop the clarity and confidence to navigate challenges on my own, especially during difficult career transitions. I still don't have everything figured out, but I no longer feel like I need to. I trust myself to make decisions, even when things don't go as planned. Wendy has helped me redefine what success means to me and build a life that reflects what matters most.”

    - Katelyn

  • “I've worked with several success coaches, but Wendy's gift of insight and her approach set her apart. Her goal isn't to change you or tell you what to do. She helps you gain clarity about what's holding you back so you can move forward with confidence. After just a short time working with Wendy, I had a significant breakthrough that helped me make a career decision I'd been struggling with for some time. More importantly, her coaching helped me realize that what I'd been searching for externally had been within me all along.Her coaching is phenomenal!”

    - Jen

  • “I've been working with Wendy for over three years. When I first found her, I was unsure how tomove forward. Wendy brings a rare combination of attentiveness, intuition, and direct honesty that makes you feel truly seen and understood. Her guidance has helped me reconnect with myself, gain greater clarity about what matters tome, and begin shaping a life that feels meaningful and true to who I am today. She doesn't just offer insight. She helps you see new possibilities for yourself.”

    - Sheryl

  • “I've worked with Wendy for over 10 years, and her ability to understand my individual needs has been enormously helpful. Through our conversations, she's helped me develop practical tools I continue to use every day. Wendy helps me clarify my priorities, focus on what matters, and take action with greater confidence. Whether I'm navigating challenges, adjusting my approach, or making important business decisions, her insight helps me move forward with greater clarity and purpose. Her coaching has made a lasting difference in both my professional success and how fulfilled I feel in my career.”

    - MB

  • “I met with Wendy about our business, and we had our best month EVER! She helped us withpricing and strategy, and guided us in identifying not just the work we wanted, but also the workthat didn't make sense for us. Shifting our perspective made all the difference.”

    - Kirstin

  • “You said it yesterday on our call “It’s so simple”, I totally was standing in my own way and making it complicated. You know, you’re actually the coach that is worth $10,000.”

    - Nadine

How I Help You

Who I Work With

I work with women who have built full, accomplished lives but are ready to make more room for themselves. They’re ready to:

• Stop carrying responsibilities that aren't theirs

• Set boundaries without guilt or overexplaining

• Communicate with clarity and confidence, without apologizing for what they need

• Stop putting their own needs and priorities last

• Make choices that reflect what matters to them now

What We Do

My coaching helps you turn what you already know into how you live. Together, we:

• Strengthen the clarity and decisiveness that carry you into your next chapter

• Build boundaries you can set and maintain without overexplaining

• Develop the self-trust to make decisions and follow through

• Sharpen your communication for greater clarity, confidence, and consistency

How You Benefit

• Greater clarity about what matters to you now and where you want to go next

• Confidence in your own judgment, even when things don't go as planned

• Decisions you can make and follow through on without constantly second-guessing yourself

• A stronger sense of ownership over your time, energy, and priorities

• A life that reflects who you are and what you want, not just what's expected of you

Learn More About Coaching

Turn What You Know Into What You Do

You know what isn't working, and you may already know what you want to change. Let's turn that clarity into action so you can move forward with confidence, make choices on your terms, and create a life that reflects what matters to you now.

Take Your Next Steps Towards Success